From referrals only to 12 meetings a month
- Context
- A 30-person B2B SaaS selling into finance teams, pipeline entirely referral-led.
- Problem
- Growth stalled when referrals dried up. No repeatable outbound motion.
- What we did
- Rebuilt the ICP, warmed a separate sending stack, ran three angles across 1,200 verified contacts a month.
12
meetings / month
9.1%
reply rate
18 days
to first meeting
“The first month replaced a quarter of our referral pipeline.”